Privacy policy
Last updated: March 31, 2026
The Velvet Noble operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The Velvet Noble is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or otherwise interact with the Services.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. This does not include anonymized or de-identified data.
We may collect the following categories of personal information:
- Contact details including your name, billing address, shipping address, phone number, and email address
- Financial information including payment details, transaction confirmations, and billing information
- Account information including your username, password, preferences, and settings
- Transaction information including products viewed, cart activity, purchases, returns, and order history
- Communications including messages you send to us (such as customer support inquiries)
- Device information including IP address, browser type, and device identifiers
- Usage information including how you interact with our website and Services
- Loyalty and Rewards Program Information including participation in our rewards program, points earned or redeemed, account status, and optional information you choose to provide such as your date of birth for birthday rewards or promotions
Personal Information Sources
We may collect personal information from:
- Directly from you (when you create an account, make a purchase, or contact us)
- Automatically through cookies, pixels, and similar technologies
- Service providers and partners (such as Shopify and payment processors)
- Third-party platforms (such as TikTok or social integrations)
How We Use Your Personal Information
We use your personal information for the following purposes:
Provide, Tailor, and Improve the Services
To process orders, payments, shipping, returns, account management, and personalize your shopping experience.
Marketing and Advertising
To send promotional emails, text messages, and advertisements based on your activity and interests.
Loyalty and Rewards Program
To administer and manage our loyalty program, including tracking points, processing rewards, offering exclusive promotions, and providing birthday rewards or offers if you choose to provide your date of birth.
Providing your birthday is optional but allows access to birthday-related rewards and promotions.
Security and Fraud Prevention
To protect against fraudulent or malicious activity and maintain platform security.
Communicating with You
To provide customer support and respond to inquiries.
Legal Compliance
To comply with laws, enforce policies, and respond to legal requests.
TikTok Shop, Advertising & Tracking Integrations
We use TikTok Shop, TikTok Pixel, and related tools to provide marketing and shopping features.
We may collect or share:
- Order and transaction details
- Contact and delivery information
- Device and browsing data
- Pixel event data (e.g., page views, purchases)
We use this data to:
- Sync orders and inventory
- Measure ad performance
- Optimize marketing campaigns
- Improve your shopping experience
TikTok may process this data independently under its own privacy policy.
How We Disclose Personal Information
We may share your information with:
- Shopify and service providers (payments, shipping, analytics, etc.)
- Marketing and advertising partners (including TikTok)
- Third parties when required for order fulfillment
- Legal authorities if required
- In connection with business transfers (e.g., merger or sale)
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Improve website functionality
- Personalize your experience
- Measure marketing performance
You can manage cookies through your browser settings.
Relationship with Shopify
Our store is hosted on Shopify, which processes your data to support our Services. Your information may be transferred internationally as part of this process.
You can learn more at Shopify’s Privacy Policy.
Third-Party Links
We are not responsible for the privacy practices of third-party websites or platforms linked through our Services.
Children’s Data
Our Services are not intended for children. We do not knowingly collect personal information from minors.
Security and Retention
We implement reasonable safeguards to protect your information. Data is retained only as long as necessary for business and legal purposes.
Your Rights and Choices
Depending on your location, you may have the right to:
- Access your data
- Request deletion
- Correct inaccurate information
- Request data portability
- Opt out of targeted advertising
You may also:
- Update or remove optional information (such as your birthday) through your account or by contacting us
- Unsubscribe from marketing emails at any time
International Transfers
Your information may be processed outside your country, including in the United States, using appropriate legal safeguards.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Updates will be posted with a revised “Last updated” date.
Contact Us
If you have any questions or would like to exercise your rights, please contact us: